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" What is dangerous is when designers use a language that people don't understand."
- Paula Scher
All my work is driven by the passion of creating visual clarity of communicating ideas and thoughts. With a background in Editorial design, Illustration, Photography and a firm ground in Design Principles, I am driven to create value oriented designs.
A flair for expressive writing and a strong background in research also allows me to create designs that aspire simple and well informed ideas.
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