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Rebranding YASHICA
A group project that allowed us to rebrand a defunct brand. For our project the company was - YASHICA. Giving it a completely new outlook, we brought back YASHICA with the aim of encouraging people, specially the millennials, to experiment , step out of the usual and explore new visuals through the lens of Yashica. Our Visual language revolved around this Disruptive and "Out of the Box" thinking. Our touch points also targeted mundane public spaces that would allow the commuters to view these places with a different viewpoint.












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